Branding PROJECT

Grace’s Generation

Grace’s Generation are on a mission to enable people to buy affordable, ethical and environmentally friendly, homemade products that don’t contain palm oil, unnatural chemicals or other harmful ingredients that destroy the planet. The business was founded by a passionate, neurodiverse, teenage girl and her mum, who have set out to “save the world one bar at a time” and spread awareness about autism as they do.

Their goal was to create a complete brand, with a new logo. Now their products can sit alongside but stand out from the many other homemade soaps whilst representing their values.

Their products are sold online via their Facebook page and at a local zero-waste shop.


Brand development
Logo design
Brand guidelines
Product labels
Point of sale
Marketing materials


Grace’s Generation


Grace's Generation range of soaps with strut card designed by Ardington Creative
Grace's Generation range of soaps with strut card designed by Ardington Creative
Grace's Generation Soap Set in metal box
Grace's Generation Gift Set
Grace's Generation Meet Amelie Leaflet designed by Ardington Creative
Range of Grace's Generation homemade soaps

“Alex was really enthusiastic about our business and came up with a logo that reflected my ideas and personality. She was very patient and gave me visual representations to help me think about how my products would look. She is always there to give advice and has great communication and a big heart. Sometimes out of the blue we will receive a message from Alex about a contact or a business idea which fits with our philosophy. This shows how she is always thinking of and developing her clients’ business; it shows how much she really cares.”


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