Strategic brand design solutions that help growing businesses stand out & build trust.

More than a logo

It’s insight into your business that drives our design process so your brand identity helps drive growth.


Brand Insight

Having a clear picture of who your ideal client is, how your product or service helps them and what you want to achieve in your business is the foundation to creating branding that will work as hard as you do. 

Brand Identity

A brand is more than a logo. But how you represent your brand visually plays a fundamental roll in positioning your business within your industry, attracting clients and building recognition.



Once you have an identity, then what?! Consistency and well curated branding develops trust, enables easy recognition and builds relationships with your clients and potential clients.

Brand Insight + Brilliant Branding = Brand Impact



Helps your business to stand out


Builds trust and recognition


Creates confidence


Engages with the right customer


Reflects your brand effectively

Hi! I’m Alex

I started my career in London-based design agencies working within multidisciplinary teams on large retail brand projects. Then I spent some time in the print industry until I decided to start up my own business back in 2005.

One of my favourite parts of what I do is meeting my clients and really getting a sense of who they are and what they do. I am passionate about brands and partnering with business owners to create and develop a brand identity that helps your business  to stand out, become recognised and grow.

When I’m not designing you’ll find me planning or working on a home improvement project.

Recent Work

Grace's Generation range of soaps with strut card designed by Ardington Creative
Grace's Generation Soap Logo
Grace's Generation Soap Logo
Grace's Generation Soap Set in metal box
Grace's Generation Gift Set
Grace's Generation Meet Amelie Leaflet designed by Ardington Creative
Range of Grace's Generation homemade soaps

Grace’s Generation are on a mission to enable people to buy affordable, ethical and environmentally friendly, homemade products that don’t contain palm oil, unnatural chemicals or other harmful ingredients that destroy the planet. The business was founded by a passionate, teenage, neurodiverse girl and her mum, who have set out to “save the world one bar at a time” and spread awareness about autism as they do.

Their goal was to create a complete brand, with a new logo. Now their products can sit alongside but stand out from the many other homemade soaps whilst representing their values.

Their products are sold online via their Facebook page and at a local zero-waste shop. (You can also find them on Instagram.)


Logo design

Brand development

Packaging labels

Point of sale

Marketing materials

We value our clients and the relationship we build with them.

I have recently rebranded and I am delighted I chose Alex to work with. She took time to fully understand my business and aspirations. Alex is creative, knowledgeable, solution focused, has great attention to detail and is fun to work with. When Alex delivered my rebrand it exceeded all my expectations. Now I have a brand that I am extremely proud.

Sally Beckford

Founder, Solutions HR

Working with Alex on our business re-branding has been an absolute pleasure! She took time to understand both us and our business past, present and future, and the resultant brand incorporates a little of our personalities as well as portraying a very professional image. When she says she will deliver, she really does!

Alex is approachable, professional and very patient. We now have a clear and consistent brand with guidelines that all staff can follow easily. 

Beverley Turner

Partner, Lamburn & Turner

I realised for me to grow my business I needed to develop my personal brand so I contacted Alex for help. We met and she listened and took notes to create the content I needed for my online presence. She went away and when she sent me her suggestions I was blown away, she had really understood me and my message going forward. It was excellent and there was noting I didn’t like! We made a few changes and she made that seamless. I only now wish I had contacted Alex sooner. 

Elaine Diviney

Health & Wellness Mentor

Our Lovely Clients


Let’s Make it happen!

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